" The man who shouts for you in rooms you aren't in "
How Gobbles' expertise & connections can help you grow in the UK
At Gobble, we use our connections, knowledge, experience & relationships to help our clients make grow their business in the UK.
The ultimate goal is to get UK travel companies to book with you so that your business makes more money.
We promote you, your brand, your logo, your ethos, your approach, your product, your USPs, your skills, your everything so that UK agents get to be aware of you, get to know you, get to understand you, get to trust you.
Trust is the biggest quality that we create between you & the UK agent, without trust business between you & them does not exist.
A few things Gobble does to achieves what we say - Of course there are more but the website would go on forever ...
Representation
The whole purpose of a rep is to your mouth in a country you are not in.
A good rep becomes an extension of your business & is there to create sales opportunities that you simply cannot reach.
We take the marketing & promotion pressure off you so that you can do what you do best - focusing on the day to day running of your business - while we focus on growth, marketing, publicity & awareness.
Representation is not just about making sure your company is put in front of UK agents - It is about making sure the right people, the decision makers, know about you & the benefits of working with you.
It is also about knowing the right time to present this information & the best way to present it to the agent as each agent is unique with different requirements & demands.
Gobble & your company become linked - We become part of you, we are you in the UK.
CONSTANT, CONTINUOUS, CONSISTENT PROMOTION
For your company to grow, your branding & messaging needs to get stuck in travel agents & operators minds. To do this we use these three words as our underlying ethos.
Constant
The travel scene is highly competitive so to ensure you are remembered you need to constantly have your messaging going out.
Continuous
There is no point promoting your message for a short time, or sporadically, this will not get you remembered. Continuous promotion is key to being remembered & more importantly, trusted.
Consistent
Who you are, what you do, how you do it, why you do it, & how you can benefit UK travel companies, this builds trust - Regular changes, or inconsistent messages, prevents this.
To show you the lengths I go to, here is a photo of me representing my clients while in a hot air balloon.
Relationship building
The UK travel industry is still very much based on personal relationships & connections.
Being based here means that I can meet with agents, attend events, speak with them reguarly, interact with them on their terms on their schedule as I fit around them to make sure your message is delivered effectively.
You then take advantage of these relationships as I introduce you to the the agents to close the deal. It is important that you have your own relationships, but Gobble opens that door for you.
Picture is me, a client & an agent - Three smiling faces : )
Training
Training is not simply tell the agents how many rooms you have & what they cost - It is about get the key details to really stick in their brains.
What makes you stand out?
Why is it better to sell you than X?
How many nights are needed to really experience it?
How does access really work?
Which other properties fit in to an itinerary with yours?
etc
Just as important is who to train - You need to make sure everyone in the sales team is trained, this often involves several sessions as everyone works on different schedules, & learns differently.
Not the greatest photo ever taken but here i am training a room full of agents - The training was more important than the photo : )
Trade Show attendance
Trade shows are a great way to meet alot of agents quickly, however they are expensive, time consuming & if not done properly a waste of your time.
Gobble is here to attend for you, tell you of the best ones & the ones to avoid.
Taken at Experience Africa - the UKs leading Africa show - chatting to an agent
Trade show follow-ups
Too many times I have seen people have a great connection at a show but nothing comes from it, & this is because the follow-up is not done right, usually because the property or DMC is too busy focused on other areas, or does not understand the UK market.
They spend thousands of pounds on attending trade shows, but that money is then wasted.
Following up is more than an email, it is targetted, it is regular, it is about giving the agent space & time to consider their options but speaking again before they move on, plus much more.
Gobble knows how to follow up effectively, when to push hard, when to back off, & how to ensure your money & time is not wasted.
Picture of me at my desk working hard.
Training you on the UK market
It is vital that you understand how the UK market work - Every country’s travel industry works differently, so I am here to ensure you know the ways of the UK.
I have seen many companies fail because here because they do not understand the UK.
With an awesome client of Gobbles'
Speak the UK travel industry language
By this, it means that Gobble understands what the agents are really saying, the terms & phrases that standout, what is meant by the words they do not say.
Also, how they like to be spoken to, are they an gent who likes the casual approach, an agent who likes things formal, an agent who only wants to see stats, an agent that only cares about price, or about sustainability.
If you speak about the wrong things in a meeting then it will not progress, Gobble tailors our approach to each & every agent.
I was a product manager for many years whose job it ws to select the best lodges, hotels & DMCs for our clients, so I know what agents want, understand waht they are really saying & can speak the words they want to hear.
Here I am out with loads of UK agents, plus a couple of other reps.
FAM trip planning & leading
FAM trips, a key way for you to show what you do!
I help you plan a FAM in terms of costs, trip length, time of year, what to include/exclude etc, how to make it appealing to UK agents.
I also promote it to the industry & selecting the best candidates.
I can even lead it if you wish.
Leading a FAM trip iin 2025 around Namibia for a client.
Brand awareness
Perception is reality these days - We need to make the industry aware of your brand & understand exactly what it offers.
Networking
There are literally thousands of travel agents in the UK, from one-man operations to multinationals with thousands of employees - We are here to ensure your company is known.
There are also the tourist boards, airlines, journalists & other tourism areas that we can introduce you to.
Creating sales opportunities
Regular meetings, emails, newsletters, Whatsapp chats, phone calls, ongoing training sessions, FAM trips, attending trade shows & events, PR collaborations & being the UKs point of contact, plus more ...
UK sales trip planning
Want to do a sales road trip across the country to see agents you work with & want to work with - Coordinating who you are going to see & when is all part of the service.
Relationship building
The UK travel industry is built & held together with strong, personal relationships. Without these relationships business rarely happens so we ensure you have them.
Problem solving
Got an issue with a UK agent, or worried how they might react to something, let me speak to them on your behalf, or affer advice on the best way to handle the situation.
Every circle is a potential business partner of yours ...
Every circle is a UK travel agent, there are over 400 on this map - This is who I will be promoting you to.
